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LIVE IN VIBRANT COLOR
Our post-color radiance-boosting cleansing
routine + pigment-preserving treatments.
routine + pigment-preserving treatments.
LIVE IN VIBRANT COLOR
Our post-color radiance-boosting cleansing
routine + pigment-preserving treatments
powered by PRO ColorShield Technology.
routine + pigment-preserving treatments
powered by PRO ColorShield Technology.
Illuminated Color Shampoo
This pigment-preserving shampoo, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it helps smoothe and seal the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.
Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated
RESULTS
4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.FORMULATED FOR
Ideal for color-treated hair.Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated
FRAGRANCE
Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection. Gentle shampoo boosts vibrance and helps protect color from fading.
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Illuminated Color Conditioner
This pigment-preserving moisturizing conditioner, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it reduces frizz and flyaways and smoothes and seals the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.
Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated
RESULTS
4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.FORMULATED FOR
Ideal for color-treated hair.Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated
FRAGRANCE
Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection. Lightweight, moisture-rich conditioner helps boost vibrance and protects color from fading.
$38.00
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Illuminated Color 1-Minute Vibrancy Hair Treatment
This transformational rinse-out hair treatment, recommended by Bb.Pros to hold your favorite new hue, protects color from fading and delivers stand-out shine + softness - in just one minute. Formulated with our PRO ColorShield, this pigment preserver smoothes and seals the cuticle for brilliant color that lasts.
Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated
RESULTS
36 washes of color protection. 3 days of lasting shine.FORMULATED FOR
Ideal for color-treated hair.Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated
FRAGRANCE
Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection. Transformative rinse-out treatment amplifies color with high shine and protects from fading.
$46.00
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Illuminated Color Leave-In Seal Light
This powerhouse protective leave-in conditioner, a lightweight choice for Fine to Medium hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.
Medium to Thick hair? Reach for Illuminated Color Seal Leave-In Conditioner Rich
Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated
Medium to Thick hair? Reach for Illuminated Color Seal Leave-In Conditioner Rich
RESULTS
12 weeks of color fade fighting power.FORMULATED FOR
Ideal for color-treated hair.Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated
FRAGRANCE
Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection. Powerhouse protective leave-in seals the cuticle to preserve color for Fine to Medium hair.
$36.00
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Illuminated Color Leave-In Seal Rich
This powerhouse protective leave-in conditioner, richly formulated for Medium to Thick hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.
Fine to Medium hair? Reach for Illuminated Color Seal Leave-in Conditioner Light.
Patterns: Coily, Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Color-Treated
Fine to Medium hair? Reach for Illuminated Color Seal Leave-in Conditioner Light.
RESULTS
12 weeks of color fade fighting power.FORMULATED FOR
Ideal for color-treated hair.Patterns: Coily, Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Color-Treated
FRAGRANCE
Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection. Powerhouse protective leave-in seals the cuticle to preserve color for Medium to Thick hair.
$36.00
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THE BRILLIANCE OF ILLUMINATED COLOR
ILLUMINATED COLOR’S SIGNATURE SCENT
Fruity, warm, fresh – a scent that embodies the vibrant, protective essence defining this collection.
Frequently Asked Questions
How often should I wash my color-treated hair?
There's no right or wrong answer to this question. Our Pros recommend that freshly color-treated hair should be washed no more than every other day, or as little as possible. With our pigment-preserving treatments you can protect color from fading for up to 36 washes.
What kind of shampoo should I use on my color-treated hair?
Our Pros recommend using a color-safe Bb.Shampoo, free of sulfate cleansers, formulated specifically for hair that's been color treated. Our Illuminated Color Shampoo + Conditioner offer all this, plus they balance hair's pH.
Can a conditioner help smoothe frizz in color-treated hair?
Yes, a hydrating conditioner can reduce frizz and smoothe the cuticle to help maintain healthy-looking, vibrant hair. Illuminated Color Conditioner helps with both.
Should I use a leave-in treatment as part of my color care routine?
Yes, our Illuminated Color Leave-in Seal can help protect color from fading for up to 12 weeks and enhance the look of color-treated hair, plus help with moisturizing when needed. It’s available in both Light and Rich formulas for Fine to Medium or Medium to Thick Hair, respectively.
How can I protect my color-treated hair from fading?
Our Pros recommend using our Illuminated Color 1-Minute Vibrancy Treatment and Illuminated Color Leave-in Seal—but avoid washing your hair too frequently. When washing, use our Illuminated Color Shampoo + Conditioner for 4x color-safe hydration vs. untreated hair and for +90% vibrancy instantly vs. unwashed hair.
What can I do to boost the vibrancy of my color-treated hair?
Shine can boost the radiance of color-treated hair. Our 1-Minute Vibrancy Treatment delivers 3 days of lasting shine.