This pigment-preserving shampoo, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it helps smoothe and seal the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.
RESULTS
4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.
Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.
Benefits
How It Works
PRO ColorShield technology, designed with protective polymers, conditioning agents, and Vitamin E (a powerful antioxidant), forms a protective shield that helps lock in your color.
Contains Kukui Seed Oil to help moisturize strands + add shine. Balances hair's pH to seal the cuticle to help protect color vibrancy.
KEY INGREDIENTS
PRO ColorShield Technology: Forms protective shield to help lock in color.
Kukui Seed Oil: To help moisturize strands and add shine.
Watch
How to Use
Massage into hair and lather. Rinse, then follow with Illuminated Color Conditioner.
PRO TIP
Shampoo and Condition with cool water to help seal the cuticle.
When styling color-treated hair, always protect it from heat. Apply Illuminated Color Leave-In Seal Light or Rich to damp hair after cleansing and conditioning, and before blow-drying for heat protection + instant moisture and color vibrancy.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Bb.Products are free from parabens, phthalates, mineral oil, and formaldehyde.
Cruelty Free
Bumble and bumble is a cruelty-free brand. We don't test on animals.
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Discover our collection of radiance-boosting cleansing and conditioning + pigment-preserving treatments for luminous locked-in color.