This shampoo, powered by our Honey Bond-Building Complex, repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen hair, improve elasticity, and help repair damage. Plus, it smoothes the hair cuticle, adds shine, and fortifies weakened strands.

For heat, color, or chemical damage - we've got you covered.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This conditioner, powered by our Honey Bond-Building Complex, repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen strands and protect against future damage. Plus, it instantly detangles, reduces frizz, and smoothes the cuticle for softness and shine.

For heat, color, or chemical damage - we've got you covered.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This weekly rinse-out treatment, powered by our Honey Bond-Building Complex, goes deep to help repair hair from the cortex to the cuticle. Plus, it helps reverse the look of past damage and fortifies hair fibers to protect against future damage - all while adding softness and shine.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This multi-tasking styling cream, powered by our Honey Bond-Building Complex, repairs damage from the cortex to the cuticle. Plus, it protects against heat tools (up to 450°F/232°C), achieves light hold, and reduces frizz and flyaway.

RESULTS

This styler makes hair 3x stronger instantly + prevents formation of split ends by 61% vs. untreated hair.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This heat protective hair mist shields against heat tools up to 450°F/232°C, repairs damage, and helps prevent breakage. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against drying effects of the sun.

FORMULATED FOR

Ideal for any hair type that is seeking protection from heat.

Patterns: Coily, Curly, Wavy
Diameters: Fine, Medium, Thick
Conditions: Heat damage, Chemical damage, or Mechanical damage, Color-treated, Dry, Untreated

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This lightweight heat protectant mist cuts blow-dry time by 50%*, 3 out of 5 people agree. Featuring our Honey Protective Complex, it reduces frizz and flyaways, smoothes and conditions, protects against heat, and prevents breakage. Plus, added UV filters help protect hair from the drying effects of the sun.

Less blow-dry time = less heat damage.

*Based on a consumer sensory study after one use.

RESULTS

Based on a consumer sensory study after one use this hair mist cuts blow-dry time by 50%, 3 out of 5 people agree.

FORMULATED FOR

Ideal for hair seeking decreased blow dry time.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This ultra-moisturizing hair mask revives over-worked and over-styled strands for soft, springy styles. Enhanced with a rich blend of oils and butters, it reduces frizz, detangles hair, and replenishes moisture.

FORMULATED FOR

Ideal for all curl patterns seeking an ultra-moisturizing mask.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk

A hydrating weekly hair mask that reduces frizz and nourishes hair. Leaves your hair hydrated for up to 72 hours - for shiny, smooth, soft strands.

RESULTS

72 hours of hair hydration.

FORMULATED FOR

Ideal for all hair types seeking a hydrating hair mask.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz reducing, hydrating shampoo transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz reducing, hydrating conditioner transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This exfoliating shampoo is for breakage-prone or thinning hair. When used as part of the Full Potential regimen, our invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This nurturing conditioner is for breakage-prone or thinning hair. When used as part of the Full Potential regimen, our lightweight conditioner helps reduce breakage - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This weekly clarifying shampoo lifts away product residue, excess oil, and built-up pollutants - those impurities that can give hair that end-of-week dullness and weigh down your look.

Not this week, build-up. Enjoy a fresh, clean Sunday after a week of hair looks lived to the fullest.

FORMULATED FOR

Ideal for all hair and scalp types that need gentle but deep cleansing, except for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A clean, effervescent scent with notes of Sparkling Cassis, Watery Cyclamen, and Mint leaf to complement hair's Sunday start.

This rich but lightweight hair serum repairs past wear and tear - and helps fortify against future damage. Highly restorative, it leaves strands petal soft and instantly healthy-looking.

FORMULATED FOR

Ideal for all types of damaged hair.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-treated, Dry, chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

As the fragrance opens, a radiant warm burst of sun-ripened citrus and black currant. Then the transition to soft jasmine and a restorative aroma of soft amber.

This styling cream conditions, detangles, and reduces frizz - for the softest waves under the sun. Hair is moisturized and beachy chic, without the grit.

Land-locked? Beach, please.

FORMULATED FOR

Ideal for hair types seeking softness, frizz reduction, and beachy, wavy results.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Dry, Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.